Delightful & enduring
Industrial design defines what we do, see or touch. It enable people to engage with and enjoy technology and adds considerable value to business.
We work closely with our clients to ensure that a number of well-considered concept options can be properly evaluated before moving into design and development phases
Industrial design makes a critical difference to the way people engage with and purchase products and services. In many situations, when designing for people, experience led subjective decisions can be more important than objective reasoning. Our industrial designers are passionate about their work but also understand that creative constraints are vital to a successful outcome and the efficient use of time and energy. We believe that any ‘brief’ should not only provide for functional requirements but also encapsulate business opportunities with user aspirations.
To this end we also offer research and proposition services to ensure that the brief is both focused and ‘smart’. Some clients have this capability and we then start the process by considering brand issues, appropriate form and visual language, human factors, user involvements, emotional connections and creative technical solutions. We work closely with our clients to ensure that a number of well-considered concept options can be properly evaluated before moving into design and development phases that need a much higher level of investment.
Detailed design refinement
The detailed industrial design phase is normally conducted in parallel with detailed engineering development. The purpose is to ensure that the original design intent is maintained whilst refining visual and tactile aspects including; form, colour, finish, feel and brand compatibility. We have full model making and prototyping facilities to enable on going assessment and validation and can also produce photo-realistic images and videos of product proposals in their environments for contextual analysis.
There is a danger of products failing due to a lack of visual rigour during the pre-production phase of development. This relates to individual components and also component interactions. We can liaise closely with manufacturers and form part of the QA inspection process where standards related to visual rather than functional or dimensional aspects can be difficult to document in a meaningful way.