INTERFACE DESIGN

Simplifying complexity

ABOUT

The way people use products and services needs constant attention and refinement as technology evolves and cultural and environmental factors change. We are in the business of simplifying complexity. This requires a holistic understanding of needs matched with creative solutions to deliver intuitive and satisfying user experiences.

We visualise potential design concepts that embody the product and brand values through graphic elements, colour, layout, typography and sound

Research & strategy

 

Our User Interface Design research techniques engage users and other stakeholders to extract valuable insights that help inform and shape future directions. In particular, we study behaviours to identify efficient patterns of use that can be converted into clearly understandable control methods.

Validation

 

In conjunction with our clients, we model the scenarios of use with flow diagrams and storyboards. This fills the ‘imagination void’, allowing key people to participate fully and collaboratively in a process that avoids costly mistakes further down the development path.

UI wire-framing & dynamic modelling

 

For UI design we model the interactive structures using wire-framing techniques, identify screen elements and show dynamic transitions with the ability to monitor key strokes or gestural control. This enables information hierarchy, flow and usability to be tested, making the visual, audible and tactile design process much more time efficient.

GUI Design

 

We visualise potential design concepts that embody the product and brand values through graphic elements, colour, layout, typography and sound.

These also take into account, current trends and any software and hardware limitations that might apply. Concepts can be presented dynamically and user tested, leading to further informed refinement.

Implementation

 

We document and present our final specification material in a way that can be easily understood and translated by software engineers. This can include screen elements designed to fit specific screen resolutions, wire-frames, flow diagrams and design guidelines to support complex interactions.

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User Experience
Brand Identity
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LA Design

1 Churchgates, Berkhamsted, Hertfordshire, HP4 2UB, United Kingdom

T: +44 (0) 1442 862631

Registered Name: London Associates Design Ltd.          Registered in England and Wales          Registered Number: 07579906         

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