“Sustainable design starts with the understanding that the purpose of our designs is to create physical artifacts that benefit people… the final part of the definition is to reduce impact on the natural environment. The ultimate goal is to eliminate negative environmental impact completely through skilful, sensitive design”
The philosophy of Sustainable Design, Jason F. McLennan

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At LA, we aim to design responsibly, believing that sustainable thinking should be an integral part of the design process. By asking the right questions we can design more responsibly and also uncover new opportunities.

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The cradle-to-cradle infographic below shows what designers can do to limit the environmental impact of a product at various stages of its life.