PROJECT: LUNDHALSEY CONTROL DESK
and profit margins
Lund Halsey has manufactured control workstations for many years and for numerous applications with an enviable reputation for both quality and service. They saw an opportunity to improve their product image and align this with their brand values - ensuring that their knowledge and experience was being conveyed visually and more immediately through their systems.
LA was selected as their industrial design partner and worked through a process that enabled product development to influence and reinforce brand development. The new Kontrol range demonstrates how this can be successfully achieved and is the first step in reaching this goal. The market response fully endorses both the original objective and the design solution.